Bounty Fresh Chicken conducts first quad-media event

Embracing the healthy lifestyle starts with shopping for healthier food options, from the freshest greens and fruits to the cleanest meats and poultry. Bounty Fresh Chicken, a Filipino-owned company and one of the leading and fastest growing suppliers of high quality chicken products, stayed true to such principle by providing only the best poultry products to Filipinos. Fresh from winning the very prestigious Ernst & Young Entrepreneur of the Year 2010 award, , the 2009 Asian Livestock Awardee revealed its best practices and its secrets as to why they are known as Asia’s Best in the broiler integrator category in its recently concluded multi-media event called “1^st Online Product Launce and Quad-Media Day.”

Bounty Fresh Chicken held the event at the classy & popular Chef’s Table Restaurant in The Fort. Friends from the media and top bloggers had a fun, prize-laden and educational experience. Aside from bringing home great freebies from Bounty Fresh, they learned delicious and healthy chicken recipes personally prepared and demonstrated by popular TV celebrity gourmet chef, Bruce Lim. Lucky guests went away with special prizes for participating in the games and raffle. A wellness talk given by respected nutritionist Joan Sumpio was one of the highlights of the day’s program, which stresses the importance of chicken meat, nutrition and finding the right product in the market. A ‘Best Blog Post’ Contest was also launched.

Some of Bounty Fresh’s well-loved chicken variants are its whole dressed chicken and its chicken nuggets and hotdogs. They also have chicken cut-ups great for Filipinos’ all-time favorite ‘Chicken Tinola’, traditionally cooked with green papaya and dahon ng sili.

“From the day Bounty Fresh Foods was established in 1996, the company has always been committed in providing clean and fresh chicken and chicken-related products processed from its own state-of-the-art hatchery, broiler farms, and processing plants to make sure our standard of quality are met at all times,” says Bounty Fresh Brand Marketing Group Head Patricia Cheng.

“We would like to be known as a company that adheres to the highest standards of freshness and quality. We commit to offer healthy food choices and the best chicken products in the market. We make it as our humble contribution to nation-building by inspiring Filipino families to live a healthy lifestyle, by providing more jobs and business opportunities across the country, and by showcasing Filipino ingenuity and value of hard work and honesty.”

Bounty Fresh Dressed Whole Chickens are processed in its state-of-the-art and world-class facilities. The unique processing methods include triple washing carefully grown chickens (first of its kind) and vacuum-packing immediately to preserve the freshness and flavour. “With this world-class vacuum packing process which I think is our advantage over our nearest competitors, we guarantee the consumers that what they are getting is the freshest and cleanest chicken in the market,” said Dondi Alentajan, Bounty Fresh’s Group Marketing Manager.

Bounty Fresh also offers Fresh Chicken Cut-ups, Chicken Nuggets, Corned Chicken, Juicy Liempo and Super Legs and is found in all major supermarkets and groceries nationwide. The company is also behind the success of Chooks-To-Go, a popular 900-strong roast chicken chain famous for its ‘Masarap kahit walang sauce’ flavour.

Bounty Fresh Chicken chose world-renowned talent Lea Salonga as their latest endorser as seen in their recent commercials. Asia’s finest, homegrown prodigy representing Asia’s Best Chicken, a fitting tribute indeed.

Visit www.bountyfreshchicken.com for more info.